![]() If you wish to purchase the extra media players this will cost you an additional $99 dollars plus shipping fees and taxes and includes no service options or maintenance expenses. The only way to avoid these issues is to pay for a Pandora for Business account, which costs $26.95 per month. Without the proper license, you are risking breaking the law. It makes no difference if you are paying a monthly fee for the avoidance of advertisements, you are still committing an illegal act if you use this version in your business setting in front of patrons. It is also important to mention that it does not matter if you have opted for the free version of the program or have opted for the premium, ad-free account that Pandora offers. Although using the app as a private user is perfectly legal and warrants no issues, the playback of Pandora radio stations for customers in your business establishment is illegal. It is stated clearly within the Terms and Conditions of Pandora, that in order to use their service within a commercial setting to play the music you need to have a separate license for the music, which must occur through a different service. Christmas), and creating festive playlists by hand for your customers will cost time and effort. Finally, Pandora does not offer premade playlists for seasonal events (e.g. Also, business owners have to update all of their previously created playlists on a regular basis to keep a fresh music mood, which will stop both their staff and customers from getting bored. Users will have to manually select the rights tracks for their business image and customer types and individually schedule playlists for different times of day and days of the week. ![]() It is important to acknowledge, that in comparison to other business-oriented music streaming services, Pandora for Business is more time-consuming to set up and requires more competence from the business owner. Time and Competence Efforts for the Business Owner Most importantly, however, when streaming music with Pandora in your business setting, you are breaking the law and could potentially be charged with a criminal offense. This could likely lead to the music upsetting your customers, making them not want to return to your business. When using the Pandora app within your business, be aware that there may not be the ability to censor all explicit content within the tracks. This only leads to confusion and will interrupt the musical atmosphere that is so important for the overall customer experience. In order to more accurately predict the musical selection that is wanted for your business, you have the ability to “thumbs down” certain songs that you are not keen on playing within your commercial settings, using this feature can cause abrupt stops in the music playback. Furthermore, you may even subject them to adverts from direct competitors, which will even more directly impact your sales output and brand image. Subjecting your customers to advertising of any kind coming from any business than your own can directly negatively their purchasing experience, and will only hinder at the end their customer experience. As you can imagine this can get incredibly annoying, both for the customers visiting your business and also for the employees. Within the free version of Pandora, there will be audio ads that interrupt the flow of songs at regular intervals. However, when using Pandora in a business environment there are multiple issues that point to the service not being a not commercial grade solution. Providing solid sounds that both your customers and staff enjoy is that every business owner should value, as it is known to significantly boost sales and increase employees’ motivation. Why Pandora is not designed and convenient for businessesĪt first glance, it may seem like a great idea to use Pandora in your business, whether it be a restaurant, hotel, showroom, or store. Along with the digital uprising of mobile devices, the service provided by Pandora became increasingly popular in the US during the 2010s.Īs a consequence, many American business owners – who used to stream at-home music via Pandora – naturally started using the music service to play music in their business venues.Īs a business owner, it is very important to know that using Pandora in a business venue is against the law, and will result in legal disputes and heavy fines. Powered by the Music Genome Project, an open-source database that has been collecting information regarding musical tracks and unique music choices made by listeners, the streaming service performs well when recommending music in accordance with the user’s preferences. Pandora is one of the most commonly used music streaming services in the US.
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